Agrumi were thrilled to be asked to support Linney – the creative production specialists in marketing- with their launch of Peter Rabbit's topiary tour at the start of the summer holidays, ready for the film’s release.
The promotion of the feature involved creating a 3 metre tall rabbit in a similar pose from the film, made from artificial boxwood for the body and specially ordered light blue artificial grass for Peter’s denim shirt jacket on top of a green base.
It was crucial that the sculpture was able to be moved around multiple locations including Manchester’s Trafford Centre, the Bullring in Birmingham, London’s Olympic park and Brighton beach. The base was specifically designed with a compartment for weights, meaning they could be easily removed when travelling and weighted down once in place, for security.
Topiary Peter proved extremely popular for families to take photos including stars of the film and celebrities such as Imogen Thomas, who posed with her daughters at Queen Elizabeth Olympic Park, recreating his cheeky pose!
Could you promote your upcoming event with some topiary sculptures? Just get in touch!