A racing car made from artificial boxwood. That’s what we created for Einhell, thanks to the vision of WING’s brilliant campaign.
Photo courtesy of WING & Einhell
Our team built and delivered a bespoke topiary car to the stunning city of Nice in France. The challenge was to design a show-stopping piece that captured speed, precision, and innovation—values at the heart of Einhell’s brand for use in a campaign to promote their garden equipment
With a tight deadline for the video shoot, we opted to use artificial boxwood, and crafted the car with care and detail. Every curve and contour echoed the sleek lines of a racing machine, while the lush green finish brought it to life in a unique, natural way that fitted in perfectly with the real boxwood hedging on set.
The final sculpture was shipped safely across Europe and installed on-site for the campaign launch.
The success of the project lay in teamwork. WING’s creative concept, Einhell’s bold branding, and our craftsmanship came together seamlessly. The result was a campaign full of energy and style.
The full advert can be seen on YouTube here:
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